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Our production team creates powerful in-your-face urban radio imaging tools
that blister the airwaves so your promos and commercials can dominate the stopset.
We all know radio is evolving. Some people think it's dying but they're wrong. Radio has simply become part of a vast array of musical options for the listener. Her (radio) strength is her ability to connect locally. Internet music services can't do that. But that being said, good radio is good radio. So make good radio!
After spending over 30 years in radio production and imaging across multiple formats from San Francisco to Detroit, I've realized urban radio is the most fun you can have behind a microphone while pushing the play buttons. The listeners are passionate, love their artists, their DJ, and their station. The problem I found was the lack of creativity and swag in local ads. Then when the ad fails, the client, station owners and managers start that corporate thuggin crap, turning your radio dreams into nightmares. That's where you, the production and imaging god can make a difference.
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Almost every concept or ad campaign from Program Directors to Account Executives will end up on your desk. You and your production skills are where the bullet meets the meat. When you fail, money is lost.
DO NOT TAKE PRODUCTION LIGHTLY!
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You must be and stay organized, creative
and patient.
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//jeff
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A Production Director is only as creative as his tools, and tools for urban radio production is what we're all about. I was frustrated surfing through a sea of CHR inspired production elements for urban radio. Most of it was riddled with brassy white noise elements and loaded with silly drops that made them too long and useless. Many of them used chopped and screwed hit songs that violated copyright laws so you couldn't use them for local ads. Nothing sounds worse than an urban nightclub spot with underground house music behind it. And the music library is filled with hokey urban beats that fake the funk, ruining the hype potential for your spot. That's when I said...Time for a change.
I quit my production gig, researched the latest software, studied the top beat makers and started a series of custom, hard driving, urban music beds and imaging tools. I made them easy to edit, clean sounding with a smooth vibe. You'll bring the fire to local spots as well as station imaging and promos without making folks ears bleed. The best part is, you don't need to beg management and accounting for cash or barter. You just sign up, log in and get loud. PromoShells.com is a membership based service for serious urban radio production gods and DJs who know what time it is.
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